Identify the people who influence the sale
Dealers, retailers, installers and salespeople play different roles. Define who is eligible, what activity qualifies and how the activity will be verified.
Make the next step obvious
Show the qualifying products, milestones, reward and claim process clearly. Include product information and links to relevant training so participants have the information they need to act.
Review the program as it runs
Use participation and reward data to find friction in the journey. Review unclear rules, incomplete claims and communication gaps before deciding whether to change the incentive.