PRACTICAL THINKING FOR BETTER CAMPAIGNS

Promotion & loyalty insights.

Plan the mechanic, participant journey and reward experience around a clear business objective.

What to plan before launching a cashback promotion

Agree the offer, receipt requirements, reward process and reporting before your campaign goes live.

Clear eligibility, relevant rewards and useful communications give an incentive program a stronger foundation.

Start with the behaviour you want to change, then choose a reward experience that supports it.

Explore an approach built around your product, audience and campaign objective.